Earth & Science

WindMade: Two from Davos

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In a recent press conference at Davos, Georg Kell, Executive Director of UN Global Compact, responded to a question similar to the one I posed here on Earth & Science in a previous post:

Is there a risk that WindMade can get into a battle with solar?

Kell answers by calling WindMade a “pathbreaker,” an initial label and initiative that may clear the way for a more general label in the future. He suggests the name, NatureMade.

Below is the clip:

Referring to sustainable energy as NatureMade may sound good but it doesn’t make a lot of sense. Coal and oil are also very natural — they are just releasing a lot of CO2 that was (naturally) stored in them in the past.

So I still think CleanMade would be a better, more accurate general term. It also sounds nicer: “Clean,” don’t you just smell the country air?

Recently, I also wrote an e-mail to GermanSolar asking them what they thought of the label name, WindMade. Christoffer Ovesen, Sales Manager at GermanSolar’s Danish Branch has promised me an answer but was vacationing until today.  I’ll post his answer here when I receive it.

Below is a second clip from the conference where Ditlev Engel, CEO and President of Vestas, goes over his hopes for the new label. Nothing new under the sun there.

Sorry, I meant blowing in the wind.

But the clip is still worth watching. Please note Engel’s distinction between poor countries — defined by heads of states.  And poor people — defined by people. I thought that was a good way of looking at the potentials of a bottom-up approach such as WindMade.


Written by Earth & Science

February 7, 2011 at 9:32 am

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